
Jonas Scholz ·4 min The Deglobalization and Fragmentation of the Cloud
The cloud used to be messy, and then it got boring. In the early days, the hosting market was fragmented: colocation, on-prem, little server resellers everywhere. Then came the hyperscalers. AWS, Google Cloud, Azure. They brought economies of scale, virtualization, and global infrastructure that changed everything. It was a consolidation wave that ate the market. And almost all of them? American.